IDEAS » ACTIVATION » EXECUTION » ENGAGEMENT » SALES » SUCCESS

Celebrating 10+ years, Chill Marketing Solutions has created incremental revenue streams through the creation, management and implementation of shopper marketing initiatives. Leveraging an existing retail asset base or establishing new B2C or B2B touch points, CMS’ turn-key shopper marketing programs enhance the in-store shopping experience, provide added value and engage clients consumers.

Service Deliverables

Analyzing, designing and executing shopper marketing programs for retailers. Representing shopper marketing programs to third-party advertisers.

Execution Formats

Enhancing in-store experience, creating added value, driving sales and increasing retention.

Category Expertise

Lifestyle, beverage, automotive, CPG, sports.


 

The Beer Store

tbs new 190x119

SERVICES UTILIZED:

Enhancing consumer in-store experience and creating a new revenue stream.

Category: Retail
Client: The Beer Store
Channels: In-Store Consumer Experience
Geographic Scope: Regional (Ontario)

Objectives:

  • Develop a shopper marketing program to enhance consumer in-store experience
  • Create a new revenue stream through third-party marketing revenue
  • Maintain turn-key program for client and third-party partners

 

Results:

  • Created a hyper-targeted, reverse-revenue model with agency-lead sales, ideation, creative services, execution, fulfilment and post mortem analysis
  • $3.5 million in client promotional savings, $2.1 million in consumer sampling value and $8.9 million in third-party revenue
  • 85% renewal rate over 10 year period

 

 

About Us

We’re a multi-faceted boutique publishing and marketing agency specializing in intercepting Canadian corporations and consumers generally, and men and adults specifically. Inspired by creativity, powered by insights and driven by performance, our team of accomplished publishing and marketing strategists pride themselves on cultivating, enhancing and connecting your brand with your customers, consumers, or members.

Contact Us

T: 905.337.1886
F: 905.337.1887
E: This email address is being protected from spambots. You need JavaScript enabled to view it.



482 South Service Rd. E.
Lounge 100
Oakville, Ontario
L6J 2X6